Evaluation Question 4

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

Digipak and magazine advert analysis

Music Video Final

Music Video

Digipak Final

Magazine Advert Final

Digipak Drafts

Magazine Advertisement Drafts

Call Sheet

Shot List

Location choices

Props and Costume choices

I have chosen these props because I believe these a crucial for viewers to understand the concept of my video. All the boxing props will allow the understanding video to be easy. The clothes the boxer will wear are the typical boxing clothes with sweaters and tracksuit trousers. The artists as rappers will wear black hoodies with jeans and trainers, this is the stereotypical outfit of a rapper and this will allow the audience to understand who they and where they have come from.

Hand drawn draft designs of ancillary texts

Story Board

Photo Shoot

I chose to use this location because I felt it gave it the urban feel and converged with the background of the two artists and where they grew up.

Lyric Analysis

Artist Development

Casting choices

Artist Name Fonts

For my fonts I chose six which I liked the look of and then I asked 12 people to pick their two favourites. I told them that it was for a Rap/Hip Hop group so that they could take that into consideration when choosing. I am happy with the one that got the most votes as i think it suits the genre.

Target Audience

Music Video Treatment

Audience Research

Audience Research video link

Magazine Advert Analysis

Digipak analysis

Analysis of Key concepts in music videos

Typical Conventions of Music Videos

Star Image Analysis

Andrew Goodwin's Theories of Music videos research

Types of Music Video

Purpose of a music video